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Our story

Meaningful connections aren’t hard. They’re not manufactured and don’t need to be plugged in.

In 1908, when Rufus Gibbs started his fishing tackle company, we wonder if he ever dreamt it would become Canada’s largest and oldest sport fishing tackle brand. Or, dreamt it would survive well into a new century.

Well, that’s exactly what Gibbs Fishing turned out to be.

There have been some mergers and acquisitions along the way all of which have rich histories in their own right. Honouring those family-run businesses and their storied and humble beginnings is one of the key tenets of modern day Gibbs Fishing (we call it “honouring tradition”).

The same passion fuels our day-to-day: the sense of natural escape and connections to what is meaningful.

We also relentlessly pursue innovative, high quality sport fishing tackle that works out there. Sure, everyone says that but try and find a tackle box that doesn’t have a Gibbs Fishing lure in it. Or, just ask your grandfather - do these things work?

We are also passionate about the natural resources that allow all of us to fish - the stock, the environment, and accessibility. Whether lakes, rivers, or oceans we are there and advocate for it. We tirelessly educate ourselves and whoever else will listen. We donate.

But, most of all, we are passionate about hearing your stories and how our fishing products have helped play a small part in your memories. We even started the #WeFishHere for everyone to share.

So, for the next century we will continue to honour and help cultivate new traditions by Filling Your Tackle Box with Stories. Please share how we can continue to create your go-to sport fishing lures and products.


Just get outside and drop a line in the water. Drink a coffee or beer (or coconut water)…whatever…and chat to your buddy or dog while taking in the awesome landscape that surrounds you. Keep one eye on your rod tip, though, ‘cause you never know when you will get a hit!

(after all, you’re fishing with Gibbs Fishing’s stuff so it’s bound to happen….)

Feel that big hit, the tug, the fight. Smile wide at your unbelievable finesse at getting that beauty right up beside you. Marvel in how perfect this natural resource is. And protect it.

At Gibbs Fishing our philosophy is we all need to simply unplug and reconnect with the natural wonders that surround us.

We believe while fishing time slows down, the world falls away and you truly begin to experience and appreciate your physical environment…and whoever you’re sharing it with. We communicate with each other….in-person. Even if we’re not saying a word. That is a meaningful connection.

Then, by all means, plug yourself back in and share your story…we would love to experience it.

So, go ahead…….